Based on the email I received this morning from Writer’s Digest, it’s that time of year again.
No, I’m not talking about Christmas! I’m talking about the time of year to decide whether you’re entering the annual Writer’s Digest Self-Published Book Awards.
I want to offer my perspective, since I participated in the 2014 award cycle.
Frankly, I was rather disappointed with the result last year, and it wound up being a $100 (USD) experiment I won’t repeat. Full disclosure: I was not a finalist. However, that’s not my concern, and that’s not what’s driving me to share my experience.
I assure you, the content of this article would be no different if I’d won the contest. All I want to do is examine the value proposition, using my experience as a basis. For those not up on Marketing-speak, “value proposition” is that special something that makes a product or service offering attractive to customers. (As an aside: I hope all of you who read my blog regularly are spinning up on some basic marketing. You don’t need a degree, but a little knowledge will do wonders for your publishing business.)
Independent authors typically have limited resources, and I’m concerned that the advertised value proposition doesn’t accurately reflect $100 expectations.